In recent times, you probably heard a lot about voice search; and Internet marketers back it to be the next big thing that will reinvent the digital marketing game. They say that voice search optimization is one of the prime focus of their SEO strategy for website.
There are several statistics and surveys that suggest voice search is not a trend, but here to stay — half of the Internet searches will be voice-based by 2020. Still, we are not unfazed by voice searches, isn’t it?
Before we go any further, it is imperative to know what a voice search is?
‘A search where the user directly speaks to the device rather than typing the search query or keyword in the search box of the browser.’
The audio technology converts your query by recognizing the speech and translating it into text.
The results are delivered through smart device’s speakers to the user.
Although it seems like sci-fi technology, it has been in there for quite a while. Programs such as voice dialing and speech-to-text software are worth mentioning examples.
However, voice searches gained explosively in terms of popularity after the tech giants unveiled Alexa, Google’s Assistant, Siri, Microsoft, Cortana, and several other programs that are centered on the concept of voice search.
How Voice Search Engine Impact Rankings?
Voice search takes user-experience to the next level of convenience; this is the reason why these days, even the technically-challenged people, are switching from conventional typing search to voice.
Voice search programs have evolved substantially over the past decade, as today we have Google Assistant who understand your regional language and give voice results.
Top search engines such as Google are encouraging voice search SEO for website to rank higher for voice search queries, just like the SERPs.
However, we need to know that conventional web SEO and voice search SEO are two distinct entities.
Factors that affect one may not have a role to play for others. This is what has motivated me to curate a guide on how to voice search optimize your website. So, without wasting any time, let’s get on with it:-
How to Voice Search Optimize your Website?
1. Update Your Keyword Strategy
The first step in your pursuit of voice optimizing your website is selecting the right keywords. Just like web SEO, voice search optimization heavily relies on the usage of keywords.
However, the keywords you target are different; here, keywords that contain four to five words are preferred.
As a matter of truth, the search queries via voice is way longer compared to what they type.
When creating a keyword sheet for your voice search SEO, you need to understand how your prospective audience phrases their queries cleverly. Focus on what people speak and ask questions to their vice gadgets.
There is a difference between voice and type search. To better understand, let’s take an example- “Best restaurants in Sydney” the user type on the Google search box.
So, it’s easy to deduce that there isn’t any linkage, as the voice searches are about natural language; and 70% of the Google voice searches.
Therefore, update your website SEO keywords with some long-tail natural voice keywords so that you don’t miss out on convertible deals.
2. An FAQ Page
Whenever a user searches on Google, the search engine drives information from “Position 0”, which is known as the “Featured Snippet.”
It is the text box that you find above the search results. If you want your potential audience to hear from your site whenever they do a voice search, target the “Position 0.”
Therefore, creating an FAQ page is indispensable to offer valuable information to their audience and answer their queries. Your answers must be concise and with as much information to rank on Featured snippets.
When creating an FAQ page, think about all the queries and doubts people, consider the topics surrounding your products and services.
Let’s say you have a shoe store, here are a few common queries?
- What are the best formal shoes?
- What are the best hiking shoes?
- Which brand manufactures the most comfortable sports shoe?
These are a handful of questions people may ask if you are into the shoe business. Optimize these questions with relevant long-tail keywords to get into voice search results.
3. Optimize your Local Listing
It has been seen when people do a voice search; they mostly do it to find local businesses. They will conduct queries like, “Best Restaurant Nearby,” if you want to grab these leads, then optimize your local listing.
Google will provide three top listings whenever someone searches “Near Me.” Google’s search algorithm to drive relevant results to the local queries.
When a voice search is done on Siri, three local SEO 3-pack appears with their website link and direct calling option.
So, if you want local leads, then complete your listing, which includes your phone number, physical address, name, and email. Make it as easy as possible for your audience to contact your business.
4. Optimize For Mobile
Search programs like Google’s Assistant and Siri generate a list of results when a voice search is done on a smartphone.
This makes it quite easy for users to find a pertinent result and check out. However, getting leads to land on your website is one half of the puzzle, and encouraging them to stay on it and make a purchase is one heck of a task.
Most businesses still end up losing so many leads daily, just because their site is not mobile-friendly.
With voice search SEO for websites, optimizing for mobile is imperative.
There are a myriad of elements to make your website mobile-friendly, but the most crucial one being the responsive design.
A responsive design ensures that the website adapts to whatsoever screen size the user is browsing on. Be it a tablet or the smartphone; the site adjusts to fit the screen size.
In a nutshell, this ensures positive user experience and the higher odds of converting a lead into a sale.
5. Content is Still The King
One thing that unites voice search optimization and traditional web SEO is content. For voice search results, Google ranks sites that have quality content that connects with the users.
he content needs to be created in line with your audience; it must be easy to digest.
The keywords must be appropriately targeted throughout the content; there is no scope for stuffing these days.
For instance, if you are a plumbing company, then you need to highlight all the salient features of your service, and language must be straightforward, so it quickly gets in the minds of the users.
Create the content to answer the questions of your potential customers, because then only you can think about Alexa or Google’s Assistant giving voice results that include your website for relevant searches.
Content must not be about keywords; instead, it should about sharing your knowledge with the audience. It helps to build trust among your audience in your respective field.
Use natural language in whatever you write & publish on your website. When there is a natural language, there is an extensive scope of verbal questions.
Let’s Put the Lid On
Would you like to add something to this list of effective tips for voice search optimization for your website, share with us in the commencing section of this blog post!
Check out our latest article about ‘Top 15 Trends in Digital Marketing in 2020‘.
Some Frequently Asked Questions about Voice Search Optimization
To optimize the content on your website for you can take the following steps:
1. Create content in more natural language.
2. Add the most frequently asked questions related to your niche.
3. Add your business in Google’s local listing.
4. Hunt long-tail keywords to add to your content.
First of all, voice search optimization will help your user and enhance their experience with your website. Second, it will help you rank for long-tail keywords/queries, which are mostly used in voice searches.
Plus, it increases the user engagement on your website which has positive effects on SEO performance.
According to reports, around 27% of global online searches are voice searches. And around 50 % of that google searches are from mobile devices.