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What has Changed in Social Media Marketing After Covid 19- An Analysis

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Social media has changed our lives in the past year. Most of us spend our spare time using social media
only. Gradually, it has become an important part of our busy lives. By seeing the potential of social media marketers started considering it as a marketing platform that gives them amazing results.  

Social media marketing has now become the best marketing platform for eCommerce stores. Platforms like Instagram and Pinterest are being loved by eCommerce businesses as it allows them to connect with a large group of people. They easily share pictures of their amazing products on these platforms and reach a large group of an audience without going anywhere. 

Why are Small Businesses Coming on Social Media?

The main reason why businesses prefer using social media marketing is that it is the best place where customers can be engaged in an interesting way. It helps them to build a stronger relationship with their clients. 

After Covid-19 has hit the world, the importance of the whole digital marketing industry has increased. Most importantly, it has benefited social media marketing as people are engaging more on social media these days.

Whether it is a small business or large business, all kinds of businesses are focusing on building their social presence to interact with the audience they want to target which was kind of impossible in the traditional way of marketing.

If you also own a business or planning to start one, you can also take advantage of this great opportunity. In this time of the pandemic, choosing traditional marketing could not be an ideal option for you.

Social media marketing will help you in the market your product without stepping outside your house. While doing this you will not have to compromise with the audience you want to target, perhaps you could target more people than you have imagined earlier. 

Social media marketing is full of benefits. You will get to learn more about social media marketing later in this article. 

Learn about these 7 most important Social Media Platforms that you definitely need to master to market your business in 2020 and Beyond.

Let’s discuss it further…

Market Trends After COVID-19

Social media marketing is emerging as a blessing for businesses to market their product in a unique way. According to reports, it is estimated that around 4.41 billion people will be using social media worldwide

By seeing the above numbers, you can see that social media is a growing platform. If used properly, it has a huge potential to attract many people.

Whether you are selling a product or a service, you can advertise any of them on social media to build your brand. By using social media you get access to address a huge market. 

Importance of Social Media Marketing Post-COVID 19

The mission of using social media marketing is clear – you want to reach a large group of the audience without investing a lot of money in it. Then, social media marketing is the most suitable option for you. It is loaded with many benefits that do not come with every other marketing technique. 

Social media marketing is important for your business in many ways. Your business can reach new heights if you use these platforms smartly. 

Cost-effective

This is one key requirement of every business owner as they have already spent a lot in their business and now left with less money for the marketing of their business.  All business owners want to do marketing of their business efficiently, but the high prices of marketing scare them. 

If you have a business and want to market it in a good way but don’t have a lot of money to invest in the marketing campaign. Then, social media marketing is for you. Because it will not empty your pockets like other marketing practices. 

Social media marketing is one of the most cost-efficient techniques that are being used by marketers and business owners worldwide. 

Brand Awareness

Everyone wants their brand to get recognized by the whole world. These days people are using social media marketing to increase their brand’s visibility. And they are succeeding in their efforts too. They are being rewarded with brand visibility and higher engagement with audiences. 

Creating awareness by using social media is simpler and it always gives you results. If building brand awareness is your goal, start your social media marketing campaign without any delay. 

Increase in Traffic 

Increasing website traffic is a common goal amongst all business owners. They want their website to rank on google and have good traffic. Most people use Search engine optimization for this process which is also the most effective technique to do so. 

But, there is one more way to increase traffic on your website easily is social media marketing. You can share your website content on social media to increase the number of visitors on your website. This will give users a reason to click through to your website. 

Enhance SEO Ranking 

Requirements for SEO ranking keeps changing. Now, social media is also helpful in improving the SEO ranking of your website. Your business’ social media presence will help you a lot in improving the SEO ranking of your website. 

SEO is no longer about just posting content and optimising your site. It has changed over time. Thus, you should also stay updated about these new trends and start focusing on increasing your business’ social presence. 

Brand Loyalty

Social media’s benefits are not just limited to posting your products and getting views. It has many other benefits. Your customer’s trust will automatically increase when they will see your online involvement. 

In this way, customers can find you and contact you easily. You can start building good relationships with your clients when you increase your engagement on social media platforms. 

New Trends in Social Media Marketing After COVID-19 

Covid-19 has changed all the traditional marketing techniques in the world. New reforms are being adopted by people for marketing in the time of Covid-19. 

Social media marketing is also seeing some new trends after the coronavirus outbreak. 

Here we are going to discuss some of the main trends which we will see in Social media marketing- 

Increase in Social Media Jobs 

Due to COVID-19, people have realized the importance of social media marketing. This will lead to an increase in the number of jobs in social media marketing. The business owners will hire creative social media marketers to build their brand’s social presence and to attract an audience from the desired audience segment. 

Social media marketing has really been in high demand during the time COVID-19. Most of the people were spending their time at home only which resulted in increased involvement of people on social media platforms. 

Due to a sudden increase in the demand for social media marketing which will see more growth in the future, the job opportunities in the field of social media marketing will also increase. More creative social media marketers who can make fresh and latest content will be required in the future. 

Demand for Authentic Content

Authentic content is not a new trend but it will benefit you more in the future. People admire the raw content which doesn’t have a lot of edits. More brands are now focusing on delivering the content which is authentic and reliable. 

Not only people but also the brands are liking this new trend. As people never want to follow a brand that is faceless. 

Video Content Creation will Rise

People love to watch videos as compared to reading articles on websites. Exploring the online world gets easy with video content for users. As they don’t have to read the whole article to know about your product. A simple video about your product can help you with generating more leads. 

These days many businesses post videos on their website too. This helps them to easily convey their message to the audience. And this has also proven to be a great option for you. 

You can see the increasing demand for video content by seeing the popularity of the short video creation app TikTok. The growth of the TikTok app was unbelievable, many brands started using this platform to advertise their products and reaped good results too. 

By seeing the current demand for video content, we can guess that this demand is only going to increase in the future. More brands will focus on video content in the coming days. 

Understanding the Audience will Become Important

COVID-19 has changed the world in many ways This change in social media engagement means companies will start focusing on understanding their audience in a better way. 

Online customers are going to increase because many people will not feel safe to step out of their houses even when the unlocking process has started worldwide. Thus, understanding the needs of your customers will get tough for you. 

To overcome this kind of situation, brands will focus on engagement with people. The real use of social media is to be social. Many brands will follow this trend by being social, to know all the requirements of their customers and giving them the product which they actually need. 

Honesty Will Win

In the current scenario, social media is half the spreading truth and the other half spreading propagandas. But, people are getting smart, they can differentiate between real and fake.

Social media marketing in 2021 will focus on the true values and needs of the audience. As people know where they should invest their time, money, and energy. Thus, it is predicted that brands which will follow the policy of truth will win on social media. 

If you will focus on posting content that has moral values and can sincerely benefit the audience you want to target, then your social media marketing campaign will be a big hit. 

Rise of Alternative Platforms

If the influence of social media will keep increasing like the current scenario. Many new social media platforms can emerge. 

Right now we only have Facebook, Instagram, Pinterest, LinkedIn, and Twitter as the most famous social media platforms. But, if the trend will keep increasing, the rise of alternative platforms is predicted. This rise will increase the competition as well as provide different ways of sharing content. 

Read More: How to Use Instagram for Online Business Promotion- A Complete guide

Social media marketing is going to change and will adapt some new changes for the benefit of the audience and brands. These trends mentioned above are going to be the future of Social media marketing after Covid-19. 

How to Get Started with Social Media Marketing – Step-by-step

Social media marketing is not a new thing for you all anymore. If you want to build to start social media marketing for your brand, you only have to follow some basic steps mentioned below- 

Step 1: Determine the goal

First, decide a goal that you want to achieve through your social media campaign. This will help you in building the foundation of your plan. 

When you have decided to be a part of social media, then you have to be clear about your goals. Think about the services or products you are proving to the audience. By this, you will have a clear insight about the content you have to post on your social media handle. 

Step 2: Know the audience

Know where your targeted audience is spending their time and what they are interested in. You should know what services exactly they want from you and what you can offer to them. 

After knowing all this, you will get to know your audience’s requirements. This will help you in creating content that will be liked by your audience. 

Step 3: Create content

Continuously offer your audience the content which they like. Focus on their likes and dislikes and work accordingly. Create video content as we discussed above, they will help you in getting more leads as compared to any other kind of content. 

In this way, you can earn the trust and loyalty of your customers if you meet their needs and requirements. 

Step 4: Create a schedule

Stick to a schedule when posting content on social media. See the time when most of your targeted audience engage more during the whole day. Select the time which you find most desirable and start posting at that time. 

This will help you in increasing the engagement on your posts. Also, make a monthly plan of the content that you need to post in the upcoming month. 

Step 5: Focus on quality, not quantity 

Don’t post too much promotional content on social media, other than that post less content which is good. Because it’s better to have less highly engaged followers than many followers who never interact. 

You can also adopt the 80-20 rule in which you have to engage 80% of your time in non-promotional activity and spend 20% time in self-promotional activities. 

Step 6: Stay updated

While handling social media, you have to stay updated with the current trends. People love social media handles that post new and fresh content on their profiles. Any new trend in the market should be included in your social media campaign. This will help you in connecting with your targeted audience in a better way. 

If you want to run a successful social media marketing campaign, then you must follow these steps to get the desired results. 

Brands Experimenting with New Social Media approach During Covid-19

Many brands have changed their social marketing practices after COVID-19. When most of the brands are doing nothing to improve their social media performance, some brands are using it as a golden opportunity to try out new things with social media. 

Coke

Coke has donated its twitter feed to promote and highlight it’s non-profit partners. This big move had nothing to do with the funds, instead it made people talk about the brand’s leadership right now. 

Streak Umms

Streak Umms is a frozen steak food brand that is taking a big stand on twitter. This brand is using its twitter handle to deliver authentic information to the people in the time of crisis when social media is flooded with wrong pieces of information. 

Although Streak Umms is a food brand, they still decide to deliver the right information to their audience. This move in the outbreak of coronavirus made them stand out from the crowd. 

Walmart

Walmart is one of the largest companies in the world, they have an abundant number of resources. But they still choose to feature their employees on Walmart’s Facebook page. They featured their employees singing “Lean on Me” by the late Bill Withers in an ad to uplift people in the pandemic. 

Yes, this is what we call the Move.


Dominos

Our favourite Pizza brand is also on the list with a unique strategy. Dominos used Zoom to produce recruiting commercials. It was a legit way to make commercials by using the Zoom app. It was focused on boosting recruiting which is a big message right now.

By seeing these brands’ innovative moves to enhance their social media presence in the time of the pandemic, many other brands will also gonna try out their hands with some new social media marketing techniques.

Conclusion

These days every new information is surpassed through social media throughout the world. No one would have ever thought reaching a large group of the audience could be so easy. But social media has made it so easy that with a click we can reach the people sitting miles away from us. 

Social media marketing can help every kind of brand to reach their goals easily. It is full of new opportunities for everyone. Due to Covid-19, businesses have realized the importance of social media in this era. You can unlock many benefits when using social media marketing even after Covid-19. 

Comment below if you want to share your thoughts on the same. 


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Nandini
About Nandini

Nandini Yogi is Co-creator and Senior Editor at Online Business in India . She is Writer by Heart and Business Developer by Profession. You can connect with her on LinkedIn and Instagram.

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