In this post, we’ll be going to discuss why Shopify is a platform choice for those who are planning to start their dropshipping business.
Why is Dropshipping A Good Option to Start Online Business?
Dropping is a kind of business partnership, where there is no formal contract between the parties. Now, how does it work? A seller is in search of a supplier for a particular product, and generally, both parties don’t meet in person. Sometimes, the seller doesn’t have to contact the suppliers, because there are sites out there where you can easily connect with suppliers such as AliExpress.
Also, companies like Spocket provide you with a comprehensive database of suppliers in your operational geographical location; you can register for their membership. Once, the seller has decided on the product to sell, and the supplier, next up, is selling the products online. They can either become an Amazon seller, eBay, create a store on Instagram, Facebook or build their own dedicated eCommerce store.
The seller has to be good at marketing people and has to be responsive to the inquiries for customers. For instance, how does the product work? How long will the shopping take? Is the exchange or refund possible? Once a customer makes a purchase, the seller will place the order to the supplier, and the supplier will be responsible for delivering the product to that particular customer.
In a nutshell, someone running the dropshipping business doesn’t require to maintain an inventory, and they don’t have to go to the courier office’s to ship the product, all this is the headache of the supplier.
How does a dropshipper make a profit?
It’s simple, let say, the supplier has agreed on the price of $50 to supply a particular product, and add $20 as a shipping cost per product. Now, the cost is $70, so the seller will list the product for $100, so the profit of the seller is $30.
It is the gross profit; the seller has to subtract the investment they made on marketing and promoting the product. You can clearly see that the control is in the hands of the seller; they’ve to decide how much profit they wish to make.
We, will, get to know
Why Should You Choose Shopify for Dropshipping?
There are a plethora of eCommerce solutions out there in the market, but what makes Shopify stand out in the crowd. Here are a few solid reasons that suggest Shopify holds the edge over its competitors:-
First things first, Shopify is known to be a dropshipper-friendly platform. Unlike Amazon, it provides special features and Apps for those in the dropshipping business.
Packaged with Functionalities
Shopify has a host of functionalities that let you create a dropshipping eCommerce store. Apart from the online store builder that lets you set up your website, and sell, Shopify also has several functionalities that let you efficiently handle your payments, sales, and marketing.
Ease of Use
Compared to any other eCommerce solution, Shopify is the most user-friendly solution. Yes, it is power-packed with features & functionalities, but it is not overwhelming. Shopify does an excellent job in guiding their customers on how to use the software.
Now, as you know, Shopify is the platform you must consider when building a dropshipping business, in the section, we are going to talk about how to build a dropshipping store on Shopify.
3. How to Build a Dropship Store with Shopify?
To start your dropshipping business, you’ve to find your niche. It means what products you are going to sell, and who are your target audience. You can either go with your interest and passion for figuring what’s best to sell or look for trendy and profitable categories. Ideally, pick a niche that interests you, but at the same in trend, as your ultimate goal is to sell, and not please yourself.
To find popular products to sell, do comprehensive keyword research. You can also use tools like SemRush to find all the keywords which are in trend, and from there you’ll be able to narrow down on the products which are in good demand.
As you know the niche and products to sell, it is imperative if these products have a good profit margin. Yes, product productivity is a crucial factor, but in the end, you want to make profits, so profit margins cannot be overlooked.
Get good with numbers
So, before you launch your Shopify dropshipping business, you must gauge the numbers to determine the profits. You’ve to find cost-effective products that you can sell at a premium to make good profits.
Now, everything is done, and we are into the most crucial stage of launching a dropshipping business which is building an online store on Shopify. Here, is the dedicated guide on how to build your dropshipping Shopify store.
Step 1: Creating a Shopify Account
The first step is to go to the official website of Shopify, and there you’ve to click “Get Started,” to commence the process of setting up your store. When doing this, you must decide on a store name. Ideally, it has to convey what the store is and at the same time, easy to keep in mind.
Once you’ve provided the store name, Shopify will ask you to give a little bit of information, such as whether you are already selling the product, what is your physical address. As you provide all the details, you’ll be taken to the backend of the store.
The backend hyperlink of Shopify follows the format- http://your-store-name.myshopify.com/admin. Shopify will also drop you an email of the hyperlink, so you can easily go to the backend, and make the necessary changes anytime.
Step 2: Add the Products
As we’re done with the store creation, next is adding the products you want to sell on Shopify. From the previous step, when the account has been set up, you’ll be taken to a dedicated dashboard. Here, you have a number of options in front of you. You can either redesign your store, set up the domain of your store or simply add products and start selling. Ideally, you must start by adding your products. But now you’ll be wondering why?
The biggest reason is that when you’ve added the products, you’ll have a better idea on how to redesign the store in a way that looks attractive and functional to your prospective buyers. Without the products, you won’t be able to pick the right theme; you’ll be confused. And, you might have to change the theme after adding the products, because the template wasn’t going with the appeal of the products.
Adding products on the backend of Shopify is like strolling in the park on a Friday evening, it hardly takes a couple of minutes, and few clicks to get the job done.
Best Practices while you add products to Shopify Store
When you add the products, make sure you provide the complete details, such as the product description, title, and keywords embedded organically. To make the description more attractive, you can hire a professional copywriter who has the capability to weave the magic around the words to encourage a visitor into buying the product.
Also, don’t forget to include the product tags; these are the labels that categorize the products. There are two ways to add the tags, first one being adding tags as you add the product one by one, and the other option may be to upload the tags in bulk with the product list.
Set up your collections based on the product type, customer type, product colour, and more. It will allow your potential customers to find all the products they are looking for, based on a specific type & category. There are two types of Shopify dropshipping collections, one you set up manually, and other being automatic that Shopify does for you based on similarities, such as the tag.
Step 3: Set up the Design
We have added the products; now we have to set up the design of our store. No matter how convenient, Shopfify’s dashboard is, it is unarguably the toughest aspect of starting a dropshipping business on Shopify. To get started with designing your store, in the left-nav bar, you’ve to click “Online Store.” You can either opt for Shopify’s free options or explore the entire paid template designs to pick something that is practical and appealing to the eyes. As you’ve picked a theme, click on “Customize” to tailor the theme as per your preference.
Choosing a theme for Shopify Dropship Store
As soon as you click customize, you’ll be taken to the theme designer. Here, you can easily enhance the look & feel of your online Shopify dropshipping eCommerce store. To comprehensively customize the theme, you must navigate all the options that are provided at the right-nav bar. You can customize the different elements of the site.
The specifics of the design depends on the theme you choose. If your theme has a header, you can upload one, you can tailor its size, and its position on the web page. If the template you opt for has a slideshow, then you can add image per slide. The images play a big role between making a sale or customers quickly closing your site after landing.
You’ve to make a genuine effort to improve the ethical appeal of your online store with high-quality images designed by an experienced graphic designer. You can also upload photos from Shopify’s free resource, Burst. You can preview how the images will appear before you make them live.
The important design elements for a store
Other elements of the site you can customize include social media integration, favicon, colour, typography, etc. Decode what works best for you.
You can create multiple pages for your store. These could include the About Us Page, Shipping & Returns, FAQ, and Contact Us Page. To create a store page, in the;left-nav bar, click “Pages,” and then add one. You can SEO optimize the store page by providing data like meta description, title, and page title. You even have the flexibility to change the URL to include the search query or keyword.
Set up your store navigation. You need to specify what webpages, categories will appear on the navigation bar along with options like about and contact us page. Get into the shoes of your prospective store visitor, and think about how they will navigate. You can even seek the advice and recommendations of your friend, who has shops a lot from different eCommerce stores. From the left nav bar, click “Navigation,” after that add the item you add to include in the menu.
You can add Google Analytics code to track the traffic, by clicking “Preferences” in the left nav bar.
Step 4: Add a Domain
So, all setup next is adding a domain, otherwise, by default, it will appear YOUR-STORE-NAME.myshopify.com/. Make your store professional & appealing with a customized domain name, Under the “Online Store,” you’ll get the option to add a domain. You have three options:–
- Purchase a New Domain
- Transfer a Domain to Shopify
- Connect a Third-Party Domain to Shopify
Step 5: Set up the Payments
You can set your site’s payment setting by clicking “Settings” in the left-nav bar and then choose “Payment Providers.” By default PayPal, and Shopify payments are activated. You can accept other modes of payment, like Amazon pay, Bitcoin, etc. With Shopify Payments, you’ll get funds transferred in your bank account after the first purchase. On the other hand, for PayPal, the company is going to drop a power mail that explains the entire process to set up your PayPal merchant account.
Congratulations, your store is now live on Shopify. In the segment of this detailed Shopify dropshipping article, let’s talk about the different Apps Shopify offers for effectively running and managing your dropshipping business.
Top Shopify Dropshipping Apps That Work Well in India
It is a dropshipping app that is owned by Shopify. It is an app that lets you easily find products you can sell. Its integration is smooth; all you’ve to do is to go to the left-nav bar, and click “Products,” you’ll be taken to the Oberlo App page. Using this App, you can easily import products to your Shopify store. Oberlo directly governs the order of fulfilment. You can easily obtain details like order pricing and quantities from the supplier. You can keep track of all the orders with the shipment tracking feature of Oberlo App.
Coming to the pricing part. Those who are selling 500 or fewer products, and typically get around 50 orders a month, Oberlo’s subscription fee is $29.99 per month, while $79.90 per month for up to 30,000 orders.
It is a dropshipping app that is specifically designed for businesses those which operate on the principle of print-on-demand model. If you are selling original designs or printing on special merchandise such as mugs, then Printful is worth the App. There are no upfront costs and monthly fees. You can automatic and seamlessly integrate with Printful. You can have access to designers & photographers. Pricing depends on the type of products.
It is another popular app in the list of Shopify dropshipping that specializes in names brands. It is the biggest collection of branded products. You’ll find niches and lesser-known suppliers. It helps in centralized supplier and product management. You can quickly add products from the Modalyst marketplace. They are certain suppliers that offer free shipping. It is FREE of cost App.
If you want to source to global suppliers, then Spocket is a great source. The App lets you purchase products from all parts of the world, right from Europe, Asia, the US, and Africa. It also has several discounted merchandise that offer huge profit margins of 30 to 60%. It comes with the feature of one-click order fulfilment. You can customize the logo with branding & logo. You’ll find a million of global vetted-products.
5. Spreadr App
You can display Amazon products of different categories over Shopify, using the Spreadr App, and earn a commission for every sale. With the import feature of the Spreadr App, you can add products straight from the Amazon. Your customer can click on the product link, and get redirected to Amazon.
Amazon will be responsible for everything, right from completing the order to its fulfilment, you’ve reached a good commission. The product import functionality is easy-peasy. You can easily add the link of Amazon’s product onto the Spreadr App dashboard. After that, the App will automatically pull the product and list on your store.
Products on Amazon are displayed in a manner that seamlessly blends with the feel & look of the site. You have the flexibility to edit the item’s description and resize the images too. Bulk import is also possible. The pricing of Spreadr App is $5 per month.
6. Collective Fab
If you are into dropshipping for the niche, fashion and beauty, then Collective Fab is a must-have app to integrate with your Shopify dropshipping store. You can sell stylish fashion & beauty products from the women, from direct dropshipper, without any upfront cost.
Collective Fab has a catalogue of 3,500 products and is daily updated with the latest trends in the fashion industry. The in-App chat lets you clear all the minutest query and doubts. You’ll receive quantity updates in 4 hours. Single & bulk product import feature available. The App’s subscription fee s $29 USD.
7. AliExpress Dropshipping
Shopify app that allows you to import products from Aliexpress so you can add them to your store. The order fulfilment is managed Aliexpress Dropshipping efficiently, notifying your customers quick & easy. It also comes with a unique auto-updating system; therefore, stock levels and pricing are up to date. Updates to the product pricing are done on a daily basis. You also have a chrome extension; you can import products from Aliexpress. The App’s pricing is $5 per month for up to 5,000 imports, while $10 a month for up to 10,000 items.
How to Do Marketing for a Shopify Dropship Store?
In this section, we’ll help you stay a cut-above your market rivals with best-in-industry marketing strategies to promote your Shopify dropshipping store. So, are you ready to sell like crazy? Scroll down to find out:-
Customer Reviews & Ratings
The most crucial step in your pursuit of establishing your store’s market reputation is to obtain as many positive reviews, ratings, and testimonials over the various platforms, right from social media to Yelp. The customer reviews & ratings help in gaining the trust of your first-time buyers who have landed on your eCommerce store. Apart from store review, the product feedback will motivate a buyer to purchase the product. You can post the reviews of customers directly from the source website; you can add a screenshot.
Run Facebook Ads
The highly-customized Facebook ads let you target a specific audience base, budget, and marketing goals. You can track your Facebook ad campaign to make sure your money is worth spending. Use high-definition images to improve click-through rates. Here, are three valuable tips to derive measurable results from Facebook Ads:-
- Invest in Video Content for Improved Targeting
- Target Ads to People on Your Contact List
- Finally, Be Patient, Results Take Time to Reflect
- Use Retargeting Techniques
The retargeting is a means to target your potential customers who have previously visited your eCommerce store but didn’t make a purchase. By investing in retargeting, you can display relevant ads to the people who have visited your store. With retargeting, your conversion will definitely improve. To improve results from retargeting, you need to formulate a proper strategy.
Start a Blog
Blogs are today one of the biggest sources of information over the Internet. The blog is a low-cost strategy to market your prospective audience. With Shopify, you can create a dedicated blog for your online store; you can share relevant information related to your industry. For instance, if you are selling women fashion products, you can draft posts related to women fashion, such as the latest trends. The core objective of having a blog is to drive organic traffic to your online store. You can also encourage your visitors to snake a purchase by putting forth compelling reasons.
You can make your Shopify store to rank higher for relevant keywords by starting a blog. Apart from blogging, you can invest in maintaining multiple social media channels to improve your store’s viability, engagement, and promote a special sale.
If you are not good at writing content, don’t you worry, you need not write lengthy 2000 words, articles, instead, write short and crisp blogs. You must think of blogging as an expansion of Facebook or product description. Can’t you do the same with the blogs?
Join Niche Groups
A niche is a common interest that the community shares. Each dropshipping business has its own niche. Take advantage of this by identifying different groups on Facebook groups or blog communities. Upon joining these groups, you’ll be able to know what your customers are targeting. You can subtly promote your dropshipping business or market your products. You must act like a niche expert, rather than a sales guy.
Even in 2020, Internet buyers are still found in sales & discounts. So, regular run sale campaigns to improve your store’s visibility and increase sales. You have to be clear with your deals, understand your target audience before you launch your campaign.
Importance of Customer Support for A Successful Dropshipping Business
While the perks of running a dropshipping business involve outsourcing your inventory and order fulfilment, still you need to take care of customer support because you are one responsible for ensuring everything goes through. You must answer every minute query of customers right from dealing with the order issues, delayed shipments, damaged products, etc.
Have an email address that your customers can use for enquiries. It is highly recommended to at least have an FAQ webpage on your Shopify dropshipping store. The FAQ page must include all the possible questions. If your store has a presence on Twitter, Instagram or Facebook, respond to each query and comment.
You can also have a feedback mechanism to ask a couple of questions from your customers:-
- How Was the Store Browsing Experience for You?
- How Was the Purchasing Experience? Any Trouble You Experienced With the Transaction?
- Have You Checked Our Shipping Policies?
If you want to be a successful dropshipper in today’s thickly-competitive world, you’ve to stay at the top of the game with excellent support.
In the end, we can clearly deduce that there are myriad benefits associated with the dropshipping business model. But, at the same, with the competition soaring, you’ve to outthink your market rivals by offering greater deals & discounts, along with efficient customer support. We also explained the entire procedure to set up your store over Shopify with a step-by-step guide.
Also, Shopify will assist you to efficiently build your store in no time. Marketing is crucial to increase sales and revenue from your Shopify dropshipping store, and If you are already ruining your Shopify dropshipping store, you can share with us via the comment section below, we’d love to hear from your experience.
Choosing the right E-commerce builder for your online store is an important decision, that’s why to help you out with this, I’ve curated a list of best ecommerce website builders with comparison. You should check that out.