Top 8 Online Selling Platforms Where You can Start a Retail Business

Online retailing in India is seeing really interesting times. Jeff Bezos’s visit and his heated welcome has actually stirred the vessel really well. Online marketplaces are competing with each other to lure sellers for selling on their platforms. Indian sellers can take advantage of this healthy competition.

The online retailing industry in India has an estimated market of around $4 trillion in the year 2020. It is a huge market with around 400 Millennial spending money online every day.

If you are a retailer and want to grow your business online and step into the online retail market, I would say there is no better time than today.

From national to international, I’ve listed the top 8 online selling platforms, where, as a retailer, you can start an online business in India. Let’s look into them one by one:

1. Flipkart

Flipkart is not unknown to anybody. It has become a huge brand and rightfully so. Flipkart has a customer base of more than 1 billion and it’s growing every day. Selling on Flipkart is free and if you follow the process properly, it’s also easy. 

Flipkart also has third-party service providers for services like logistics, cataloging, product photoshoots, and packaging materials. Flipkart’s order fulfillment has very satisfactory performance compared to others.

Flipkart is known for its amazing ways to help sellers make better success in the online retailing by guiding and training them. All you need to become a Flipkart seller is a product to sell, details of your GSTIN and a canceled cheque.

2. Amazon

More than 5 lakh retailers are already selling online in India with Amazon. It’s a huge market place with lots of competition. But if you choose your niche carefully and strategically market your products, Amazon is a great place to succeed as an online retailer with low investment. 

Like Flipkart, Amazon also has its own order fulfillment program (Amazon FBA), and other third-party service providers tie-up. To make it easy for retailers to list products on Amazon easily. 

Amazon’s marketplace thrives on competitive prices and customer reviews. If you take care of these two factors, success is inevitable for Amazon sellers.

3. Snapdeal

Online selling platforms- snapdeal-seller-registration

Started in 2010, Snapdeal has become one of the biggest e-commerce marketplaces in India. With 3,00,000 sellers already selling on Snapdeal, it is becoming the favorite shopping destination for Indians.

To register as a seller on Snapdeal all you need is GSTIN details, bank account number, email ID and phone number. It also has partnered with professional service providers for basic needs to set-up as a seller at the initial stage. Like photographers and CAs for GST registration.

Snapdeal has a great seller support system in place to help sellers to navigate through their initial journey as an online retailer. It also provides fulfillment services to sellers and other partnered with third-party service providers.

4. Myntra

Online selling platforms- myntra-seller-registration

If your dream is to establish your brand in fashionable clothing, Myntra is the best platform. Success stories of brands like Libas and Campus Sutra are enough to convince you to sell on Myntra. This marketplace is focused on young Indians, who want to experiment with day-to-day fashion.

This marketplace is niche-focused, which makes it an even better among other online selling platforms to start retail business in India with fashion products. 

The support system for sellers on Myntra gives practical insights into what people are looking for. This helps you to customize your product designs according to market trends, hence major success.

Myntra’s omnichannel marketing efforts and great user experience with the mobile app and website, help small brands reach wider and better audiences.

But the registration process as a seller on Myntra isn’t quite easy like Amazon or Flipkart. I will share the complete registration process in my upcoming articles.

5. Paytm Mall

Online selling platforms - paytmmall-seller-registration

Paytm Mall is a big name in mobile commerce marketplaces with more than 1,00,000 sellers onboard. Because PayTm is itself a big player for online payment systems, the payment cycles are real speedy with Paytm Mall. 

As per my personal experience with Paytm Mall, I can vouch for its shipment services and customer support. Which gives sellers a great advantage over other marketplace listings.

Paytm Mall seller portal has great infrastructure for promotional offers and deals. And people already trust the brand. Onboarding with Paytm Mall as a seller is pretty easy. It also provides seller services from Business registration to financing all in one place. I’m truly impressed with PayTm Mall’s seller support system.

6. Shopclues


Shopclues is a multi-niche online marketplace in India, started in 2011. What makes Shopclues different then other online marketplaces is its order-fulfillment models. Quality check is the key factor that is mostly missing in other fulfillment services. 

Shopclues has more than 50 million buyers and is growing daily. With 2 million products and 12,000+ sellers, Shopclues is emerging as a big brand.

Starting as a seller on Shopclues will require the following things.

  • E-mail id
  • Mobile number
  • GSTIN Number
  • Cancel Cheque
  • Address Proof (Aadhaar Card, Electricity Bill, Telephone Bill)
  • Pan Card
  • Digital Signature With Company Stamp
  • Trademark Certificate
  • Authorization Letter

7. CraftsVilla

online selling platforms craftsvilla-seller-registration

CraftsVilla is a niche-focused online marketplace to buy and sell ethnic Indian handcrafted products like fashion, jewelry, and home decor. If you run an offline handicraft business and want to take your business online, this is the place for you.

Handcrafted business needs a personalized touch with every sale. And CraftsVilla lets you do that because they have zero interference in your packaging, shipping and after sell process.

Registering with CraftsVilla as a seller is pretty easy and doesn’t require much documentation as well. It collects commission with each sale you make as you grow on the platform.

CraftVilla has certain quality requirements of products and its image which you should take care of. The only disadvantage is that if you are new to online retailing in India, it becomes quite challenging to find reliable third-party service providers.

8. Facebook’s Marketplace

Facebook’s marketplace is for retailers who just want to sell their products locally. There is not much requirement to start selling on Facebook. But if you want to get a taste of online selling without heavy investment, you should start with this marketplace. 

Facebook has a wide reach in almost every area and with very little marketing efforts you can pull off big success as a local retailer.


There are lots of opportunities to start an online business in India, online retailing is the most popular of them. The online retail was calculated as 25% of the total organized retail market in 2019, supposed to increase to 37% in 2020. 

The major challenge that is being faced by online retailers is the lack of proper information and unsatisfactory third-party services like quality checks,  packaging, shipment and customer support. 

So with these above mentioned online selling platforms you can solve all these problems and start retail business online very effortlessly.

How To Grow Business With Digital Marketing in India?

What sells most on Flipkart?

The most selling products are Fashion and Electronic products. But there is a huge market for other niches if you provide better services and support. Like healthcare and baby care products are having 3% and 2% of the sales respectively.

How do beginners sell on Amazon?

To start selling as a beginner on Amazon, follow these steps:
1. Register yourself as a seller at  Amazon sellers.
2. List your product and prepare inventory.
3. Manage orders from the seller dashboard.
4. Use Amazon FBA for shipping convenience. 

Is online retailing good?

Online retailing in India is a good way of starting a business online. The reasons are low investment, larger market reach, and less overhead of E-commerce building and managing it.