Keywords are a fundamental part of a search engine optimization campaign. These are one-word search terms such as Shoes or phrases such as “Best Nike Sports Shoes” that internet users search over the Internet to find information or to buy stuff. What kind of keyword your target audience is using to search for services and products on the internet is a subject of research.
All Digital marketing efforts are formed around the keywords and finding the most relevant and profitable keywords is a crucial practice. Search engines like Google, Bing, etc. receive the query, and it searches for the particular word/phrase in the text of millions of websites to deliver relevant results, known as SERPs. In a nutshell, sites without keywords, cannot rank high on search engine result pages.
In this guide, we’ll talk about what is keyword research, how to do keywords research, availability of tools, and just about everything related to keywords. So, without wasting any time, let’s get on with it.
1. What Is Keyword Research?
We’ll provide you with a brief introduction of keyword research, along with its significance for ranking a website. Whether you are a beginner or an SEO expert, you must go through this section for the best knowledge.
2. How to Do Keyword Research in 2020?
In this segment, we’ve for you an easy-to-implement, practical strategy for determining the right set of keywords, irrespective of your business industry and marketing goals.
3. Best Tools to Use for Keyword Research (Free and Paid)
Let’s take a look at top SEO keyword tools employed by professional search engine optimization experts.
4. How to Evaluate Keywords
Here, we understand the competitive and effectiveness of keywords.
5. Classifying Keywords
We’ll learn how to categorise keywords and target them.
6. Putting Your Keyword Research into an Action Plan
Tips for implementing the keywords in your website to rank them.
7. How to Review & Refine Keyword Research Frequently
A pro guide for reviewing the performance of your keywords.
We, will, get to know
- 1 #1 What Is Keyword Research? – All You Need To Know
- 2 #2 How to Do Keyword Research in 2020? – Getting Starting With Keywords Search
- 3 #3 Best Tools to Use for Keyword Research (Free and Paid) – Tried & Tested Ones
- 4 #4 How to Evaluate Keywords?
- 5 #5 Classifying Keywords – The Science of Keyword Classifying
- 6 #6 How To Put Keyword Research into an Action Plan?
- 7 #7 How to Review & Refine Keyword Research Strategy?
- 8 Conclusion
#1 What Is Keyword Research? – All You Need To Know
Keyword research is a core SEO task; it involves figuring out the relevant words & phrases people make to search for information or stuff related to your website and business.
Researching the keywords helps an SEO expert to determine how high in demand a particular keyword is, and how difficult it is to organically rank for those keywords, thus providing direction needed for optimizing digital marketing efforts.
Keyword research is also about identifying how many average searches a specific keyword gets. In simple words, researching keywords is exploring the many ways people use language to find a particular topic or product over the Internet. Keywords research has not only a significant role in search engine optimization but also it’s crucial to your content marketing strategy.
How? It helps marketers to find a new blog idea for their next post, better understand the needs of the audience, and stay up-to-date with the ever-changing search engine landscape. Ultimately, by knowing the words or phrases people will type on the search box of a browser, and using them in your targeted content, you can drive high converting traffic to your website.
Doing keyword research is a complex science that involves a process to find the right keywords. But don’t you worry as in the next section, we’ll do a comprehensive tutorial on how to do keyword research, so keep reading.
#2 How to Do Keyword Research in 2020? – Getting Starting With Keywords Search
Right keywords are challenging to find, and not every keyword delivers the desired results. And, if you make wrong choices, your content is not going to show-up anywhere over the Internet, which is what motivated us to create a mini-guide to help you out.
Step 1: Prepare a List of Seed Keywords
Seed keywords are simplest to determine; they are words that broadly define the scope of your business. These keywords serve as the means to kickstart your keyword research process. As soon as you make up a couple of seed keywords, you’ll be able to generate many keywords, both ways, manually and with keyword research tools.
The simplest way to find the seed keywords is to jot down a list of words that describe your business products & services. First, break your business down into various topics, and then determine valuable keywords for each subject. As a result, you’ll be able to find some primary keywords that will become the cornerstone of broader keyword research.
The best place to start could be the navigation tab of your site. For example, for an eCommerce store, the category, such as ‘men’s clothing’, ‘Women’s shoes’ are seed keywords, which further develops into extensively researched phrases like ‘men’s clothing under 3000’.
Step 2: Choose an SEO Keyword Tool
Manual SEO keyword research is time-consuming and mentally draining. Still, luckily these days, we’ve both FREE & Paid search engine optimization tools that you can use to find the right words or phrases aligning with your business products & services. There are so many SEO keyword tools to pick from. In the next segment, we’ll talk in detail about the various SEO keywords tools that are worth trying.
Step 3: Generate a List of Keywords
Now, when you’ve seed keywords, it’s time to find some profitable keywords manually too.
Competitive research is pivotal in your search for the best keywords to rank for. First, do Google and determine the market rivals that are ranking higher than yours. Analyze their entire website, page-by-page to figure out the keywords they are targeting. Also, don’t blindly pick all the keywords your competitors rank as they might be ranking because of their higher domain authority.
This is another practical yet effective way to determine relevant keywords. First, type your seed keyword and then add space in the search box of the search engine, and there you’ve numerous auto suggestions that you can pick as keywords. For instance, “Dog Food” is your seed keyword, and the autosuggestion for this could be “Dog Food Price,” “Dog Food Online,” “Dog Food Pedigree,” etc. Similarly, you can use this trick with YouTube and Amazon. This could be a time-consuming process, especially if the scope of your site is broad.
The way people search these days has evolved significantly with the advent of voice-search devices like Alexa. People don’t ask “Best Nike Shoes,” instead they use “What are Best Nike Shoes,” so the time has come when you need to pay great emphasis on questions and queries you potential customers may be used to on your products and services.
Do, Quora search to find out all the possible questions related to your basic keywords, and then try to answer them through the text on your site. If you can do that, you will rank way ahead of your market rivals.
Last but not least, word combinations are another way to find some good keywords. It involves mixing and matching the seed keywords until you come up with worthy combinations.
Step 4: Filter the Data
So, by now, you have a comprehensive set of keywords that you’re planning to rank for. In this step, we’ll refine your keywords list. Otherwise, SEO will be really tough, and the results will take a long time to reflect. You’ve to define different filtering parameters to cut short of your keyword list. These may include the length of the keywords; if they are way too long, you can remove some of them. Do a search volume test, if certain keywords are receiving low average search volume, then don’t waste your SEO efforts on these.
The difficulty of keywords is another critical factor when it comes to keyword research, and finally, remove all the irrelevant keywords that are not syncing your products/services.
Read through your keyword research and find possible spelling mistakes, which are commonly done by Internet users. These mistakes contribute to 15 to 20% of the web traffic; you can implement them in your SEO strategy for driving measurable results.
Synonoms- Don’t ignore similar keywords. One of the most popular examples of such a keyword is ‘home’ and ‘house’.
How To Choose the Right Keywords?
You must look in three critical characteristics of a keyword before targeting it:
There is no substitute for relevance. Make sure the keyword you target following what is offered by your website. If you are unable to meet your prospective Internet users’ search intent, you can’t expect visitors to have any sort of engagement in your business. Your website content will only rank if you align with the researcher’s needs.
In simple words, your content must put its usefulness forward to Google to rank for relevant keywords. So, it is of paramount importance that you select the keywords related to your business services and products, and incorporate them in your strategy to rank your website higher.
Google provides more weight to websites that seem authoritative. If you have persuasive domain authority, then you can easily pick any tough keywords and rank accordingly. If you’re not an authoritative source, you’ll have to be pretty careful with selecting the keywords.
Typically, don’t opt for short-tail search queries which are next to impossible to rank, as all your SEO efforts will be hard to reflect. As a rule of thumb consider keywords that can drive good traffic with improved chances of conversion, and at the same time, possible to rank on SERPs.
You may end up ranking on top positions of Google, but search volume is low or zero, then that first-page ranking will not benefit your business. It will not result in worthy traffic that converts, like setting up your shop in a town of ghosts. The volume parameter is measured by the monthly search volume, which shows how many times that particular keyword has been over the Internet.
Step 5: Prioritizing the Keywords
In this step, you’ve to do segmentation of your keyword list in focus keywords, primary keywords, second keywords, and tertiary keywords. Use this priority order to target the keywords through the content.
#3 Best Tools to Use for Keyword Research (Free and Paid) – Tried & Tested Ones
Are you ready to set-out on an adventure to keyword research, then below are the popularly used, FREE and Paid keyword research tools?
Google Keyword Planner
Google AdWords keyword tool is an obvious choice for the top people when it comes to FREE keyword research tools. Not only it helps in determining keywords for a new website, but also worth exploring for new content ideas. The primary benefit of this keyword research tool is that it is easy to use; you don’t have to be a well taught digital marketer to find keywords with this tool. When you search keywords on Google keyword planner, you get three critical parameters with each keyword:-
- Average Monthly Searches
- Suggestion Bid.
Another means to get keyword suggestions directly from Google is Google Correlate; it is a keyword research tool free to use. This tool is quite powerful in generating a broad spectrum of keyword lists to target. The best part about Google Correlate is that you’ve checked what keywords have been targeted together. With this information, you can filter keywords and pick only the right ones to target.
Have you ever used the auto suggestion feature of the Google search engine to find a new blog idea? Then you’ll love to Solve. This free keyword planner tool provides you autosuggestion for a particular keyword from a variety of sources, not just Google.
You can use Google, Amazon, Bing, and YouTube for autosuggestion, but this tool does all that in a fraction of a second.
Using this keyword research tool is easy-peasy. First, you’ve selected the source, Google as default from where you want the autosuggestion. The results are advanced, but you’ll end up finding some useful suggestions that you could implement when building a website or finding a blog post idea.
UberSuggest is an incredible keyword research tool that provides keywords that are not given by the Google AdWords keyword tool. Once you’ve researched the keywords on the planner, do quick research on Ubersuggest for some good keyword suggestions.
The best part about this online keyword research tool is that it breaks down the research results into results in the form of letters. Thanks to the organized approach, looking for the keywords becomes simple.
Ahrefs Keyword Explorer is a paid keyword research tool. It provides super in-depth information about each keyword. The interface of this tool makes it quite easy for anyone with little to no SEO knowledge to do useful keyword research.
SeMrush is unarguably the most preferred choice in the list of top-paid website keyword analysis & research tools. Rather than providing a long list of keywords, unlike Google planner, it presents five to ten highly specific keywords for which your competitor is already ranking.
The standout features of this tool are the long-tail keyword ideas, yearly keyword trends, organic traffic insights, keyword difficulty analysis, and CPC distribution statistics. SeMrush comes with seven days of service trail.
To sign up, you’ve to enter your debit/credit card details. However, no fee is charged if you cancel the subscription within seven days. SeMrush has various pricing plans you can decide based on your needs & requirements.
This keyword search tool provides you with the search volume estimate of about 19 nations, right from Brazil, US, France, to Germany. Keyword Surfer is worth using after you’ve prepared a list of keywords from Google Adwords keyword planner.
If you’re planning to make practical combinations of keywords, Keyword In is a tool you must implement in your SEO keyword research strategy. It starts with long-tail seed or keywords you’ve determined from keyword planner; then, this tool will do all the mashup to present you with a potential list of keywords to target.
It is by far the most straightforward keyword research tool, and it takes a couple of seconds to deliver results. As a pro tip, you must do a little experiment with the exact, broad, and phase match.
If you want to generate an in-depth list, based upon the market competition, the Wordtracker Scout tool is worth trying. When planning keywords, you must over your market competition. This tool searches the various web pages of your market rivals, and within a few minutes, dig out primary & secondary keywords to target.
Some salient features of this chrome extension include:-
- Easy to use & Understand
- High-Level Keyword Performance Metrics
- Know What Your Competitors Are Doing
You can get access to thousands of keywords related to your niche in no time with Jaaxy. It is a straight word yet powerful tool. What makes it so effective? They provide a lot of different keyword ideas to target for creating a winning SEO strategy. Besides, this tool presents valuable information with each & every keyword that makes targeting effortless.
It is an advanced SEO research tool for pros. Like any other tool, you provide SeCockpit with a couple of seed keywords, and you get a detailed list of keywords to target. What makes SeCockpit stand is its myriad of features that present you in-depth data on each keyword, which includes the search trends, traffic estimate, and organic competition. It is a tool designed for experienced SEO professionals. Sure, newbies can use this tool, but it is ideally suited for those who love SEO.
If you’re new to search engine optimization, you probably get overwhelmed by the sheer volume of features to understand. However, if you’re in the quest in a lot of depth, SeCockpit will give your money’s worth. Simply signup to create an account, you’ll have a personalized dashboard where you can add keyword campaigns.
#4 How to Evaluate Keywords?
A keyword analysis is a crucial factor in your keyword research journey. Carefully selected keywords will lay the groundwork for success of your SEO efforts.
The Google AdWords keyword planner tool has a keyword analysis and reporting section that provides detailed data of the keyword clicks and the success of the campaign.
What is the Keyword Competition?
Before targeting any new keyword, you must know the difficulty of ranking it; this can be done by analyzing keyword competition. The complexity of a keyword can vary based on how popular that particular search engine is, and it’s industry competition.
SEO experts are analyzing the keywords to understand how much time & effort it may take to rank in the top position for specific search terms or particular keywords. But, the million-dollar question is how you know the competitiveness of any keyword? What factors to look-in when evaluating keywords.
The two key metrics of keyword evaluation are as follows:-
The number of times a particular keyword is searched on top search engines like Google, Bing, etc. There are many tools like SeMrush to get this information.
Several Search Results:
How many results are delivered for a specific keyword.
Pick Out Keywords With moderate Competitor, But Bigger Profits
To analyze the keywords, filter out the keywords based on the metrics as mentioned earlier. Your primary aim must be to narrow down on keywords that are not impossible to rank or those with low conversion rates. Maintain a balance of profitable traffic and rank difficulty. This means the efforts you put-in to rank for them on search engine will count in a big way.
Expand Your Keywords By Doing Competitor Analysis
Competitor analysis is essential in analyzing whether the chosen keywords are worth targeting. Moreover, you’ll end up discovering more winning keywords. To do competitor analysis, you will need to pick the most successful rivals in your niche; doing so, you’ll come across niche keywords that you can use in your marketing campaign.
#5 Classifying Keywords – The Science of Keyword Classifying
Even experienced SEO people turn a blind eye to keyword classification, but it is a crucial ingredient to every SEO action plan. Classifying keywords involve answering the below queries.
- What are People Are Searching For? – Keywords
- Where are They Searching? – Location
- When Are They Doing the Searches? Time & Date
- Who is your Target Audience?
- How People Are Searching?- Mobile or Computer
- What is the Objective of Search? – Search Intent
Prioritize The Keywords
There are a variety of factors when it comes to the importance of organic keywords. First, select the primary keywords, those receive high-volume, and those are likely to convert. Secondary keywords are vital terms that recessive good search volume, but slightly less competitive to rank. The tertiary keywords are reserved for search queries or questions, which includes terms like “How To.”
The Intent of the Keywords
Understanding the intent of the keywords is essential for effective classifying of the keywords. Based on purpose, the keywords are divided as follows:-
- Transactional Keywords-These are keywords that a searcher uses to make a transaction or conversion immediately.
- Navigational Keywords-Those is used to find a specific site or brand.
- Informational Keywords – Keywords that Internet users can find general information on a topic.
#6 How To Put Keyword Research into an Action Plan?
Using the keywords, when, where, and how is what makes the real difference.
First, use the primary keywords in your title tag of the webpage. Make sure you include them in the first couple of sentences and are well-distributed throughout the content. Don’t forget to use keyword variations effectively.
You must write content for your readers, not for the objective to rank on search engines; it is a common mistake people make when implementing their keyword strategy into action.
- Use Keywords in Image Alt Tag
- Use Keywords in Subheading
- Have one Target Keyword Per One Search Webpage.
- Include Keywords in The Anchor Text Link.
#7 How to Review & Refine Keyword Research Strategy?
You must review and refine your targeted keywords frequently to stay updated with the latest trends. Here is the step-by-step tutorial to review & improve your SEO keyword strategy:-
Step 1: Brainstorm Ideas
First of all, take a piece of paper and put down keywords that you think your prospective users may be searching for to find products/services offered by your business. You must not focus on perfecting your keyword list; you can refine it in the next step. Think about the keywords that can attract people to your business.
Step 2: Use Tools
In the stage, you need to make use of the popular keyword research tools listed earlier to improve your keyword list. Ideally, opt for keywords that have high search volume, but reasonably easy to rank against your top market rivals.
Step 3: Measures The Success of Your Previous Keywords
From the first two steps, you’ll find new keywords to target, and that you can add to your existing keyword list. In this step, we’ll be measuring the success of the keywords selected earlier. Here are the following steps to understand how your keywords are performing.
#1: Step up Google search console with your website,
#2: You need to link your Google search console with your Google Analytics.
#3: Regularly access the performance of your keywords under the Reporting › Acquisition › Search Console › Queries. The section provides the following data:-
- Average position
You can modify the keywords after implementing the above three steps.
As we know, SEO isn’t a one-shot game; it is an on-going process, you’ve to keep on improving to enhance the visibility of your website, bring traffic, generate leads, and make sales like crazy or maintain the previous good results. The rules of SEO are ever-evolving, so you’ve to stay updated with what’s happening in the SEO landscape. If you’ve something to add to this list, do research with us via the below comment section, we would love to hear your opinion.