When someone asks me what is your biggest nightmare, I will surely reply to it by saying a drop in the ranking of my website. Yes, you heard it right. Because for me, making my website rank was tougher than building that website.
I am sure that you have also struggled while making your website rank on the desired keywords. That’s why we are going to talk about ways to improve Google Search ranking for a blog.
After putting so much effort into making your website rank, you don’t want it all to go in vain due to any reason. Once in a lifetime, everyone faces this issue where their search rankings start dropping. This freaks them out, literally. Because no one likes to see a downfall.
Though we know Google’s algorithm keeps on updating which makes search ranking go down. It happens with everyone. But if you want to stand out of the crowd, you have to continue your efforts wholeheartedly. Lets see how can we improve Google search ranking by doing these 10 things:
10 Things to do When Search Ranking Drops for Your Blog
If your search ranking has started dropping dramatically, don’t panic and consider the reasons which can be behind this sudden downfall of the rankings.
When you know the reason for drop ranking, start making a plan which will help you in getting your ranks back. Include all the possible things in the plan which you have to do to get your ranking back.
Here are some things which you should do when you observe your website’s search ranking dropping.
1. Analyze the Drop
Before taking any action to make your website rank, first, you have to check the rankings of your website on a daily basis. Google keeps on changing its algorithm daily. Doing this daily will help you to know whether the rankings are really decreasing or not.
Tracking daily will help you recognize any sudden downfall in search rankings. Make a list of possible reasons that can lead to this drop in the search rankings.
If you see any sudden drop in the ranking, then you have to start with the practices to stop that.
2. SEO Basics
SEO plays an important role to improve a website Google ranking. It is considered one of the most important factors which help a website to rank on the search engines. Wrongly done SEO or not done properly can be the reason why the site’s ranking keeps dropping.
You should check the basics like title tags, meta descriptions, and heading tags because these small things can be the reason which is holding you back.
Your home page title and meta tags need to be well-optimized as it tells search bots what page is about. Thus, it needs to be optimized perfectly.
Although, it does not affect your website’s ranking directly, but it is an important factor in the whole SEO process. If you have a relevant meta description, it can improve your click-through rates.
One more thing which I have seen many times people skipping is H1 tags. It is totally wrong. H1 tag is very important as it tells website visitors and bots about the content of the page. By having the correct H1 tag, you are helping your site to rank better.
Pro tip: Always use only one H1 tag. Every page needs only one H1 tag. Using more than one H1 will not gonna help you in any way and it is ideally wrong to have more than one H1 tag.
Follow this and see how your rankings start improving. Sometimes, a drop in ranking can be due to these small problems.
3. Check Google Algorithm Update
Google Algorithm keeps on changing regularly. You have to stay updated about every update of Google. Even small changes in the latest update can make your website go below on the list.
Take use of twitter if you are not able to find out that any update has been done or not. If you see webmasters panicking, it is a sign that something has changed by Google.
For example, on May 4th, 2020 google rolled out its core algorithm update for improving user experience. Many websites lost their traffic and saw a change in their ranking. This update was completely content-based.
If you want to get rewards for a long time, you have to focus on the content of your website. Your content needs to be in-debt, relevant, and no plagiarism.
Apart from this, your site should have a clear structure and fast loading speed. If your site is doing great in these terms, you don’t have to panic about Google’s updates.
4. Google Search Console
Google provides a free service that can help you in monitoring, maintaining, and troubleshoot your website’s presence in google search results i.e. Google search console. You should make it a habit to check Google search console regularly.
For getting included in Google search results, you don’t have to sign up for Google search console. But, google search console will help you in understanding and improving how Google sees your site.
See if there are any crawl errors in your site which are interfering with the visibility or indexing of the site. Submit your XML sitemap through google search console. After loading, check the difference between the number of URLs submitted and the number of URLs indexed by Google.
If you see pages that are not indexed, it can be due to search bots that may have blocked some pages of your website. If you also encounter this issue, crawl your site with Screaming Frog which is a scanning software.
Pro Tip: Set “Enable your Email notification” in the Search Console preference, so that you don’t miss any new issue.
5. Google Analytics
If you want to know how your visitors find your site and how they behave when they are on your site. It even tells you where a visitor left your site without taking or completing any action. You can also know user metrics like pages scroll per session, or time spent on a single page.
Google Analytics will tell you about the sudden drop in traffic and the bounce rate of users. You can use google analytics to know about the insights about your website. Other than that, Google analytics can also be used in improving the ranking of your website.
With the help of Google Analytics, you should gather information about the website visitor’s gender, age, and interest. By knowing this, it will get easy for you to post content or products according to their needs.
You can also use Google AMP tracking which provides mobile users with a fast experience to arrive on your site. It is a good option if you want to drive more organic traffic to your publishing page. You just have to add google analytics to AMP pages.
6. Check Content
Quality content helps in generating high CTR. Good CTR is considered as an important factor by Google to rank a website. It means the more users you get which clicks on your links, the more the chances of improvement of your website’s ranking increased.
You should never compromise with the quality of the content. Your content should be unique, relevant, and interesting. Any issue in these factors may lead to the downfall of the rankings of your website.
Most importantly, post contents that are well-written because nobody wants to read poor content. Content should be in a language that can be easily understood by the readers.
And also make your content interesting to reduce the bounce rate. If you see a higher bounce rate on a particular page, try to make the content on that page appealing.
Thus, to increase CTR of the website and connect your audience, make your content worth reading and free of grammatical error & plagiarism. Both, bounce rate and CTR are vital elements to improve ranking of a blogpost on Google search.
7. Website Speed
Website speed is also a factor that is responsible for ranking on search engines. This alone will not help you in ranking your website, but a slow speed will lower the chances of your website to get ranked.
If your website is taking more than 3 seconds to load, then you are already in danger. You can check your website speed with the PageSpeedInsights.
This will tell you how fast your website page is loading and it also gives suggestions to improve your website’s loading speed for higher ranking on Google.
Page speed can be improved by optimizing images, minifying code, leveraging browsing caching, improving server response time, enabling compression, and reducing redirects.
8. Check Mobile-friendliness
Most of the internet users open links through their phone so it is important to take care of the mobile-friendliness of your website. If you have a mobile-friendly website, you can reach a large group of audience.
When the website is responsive, the chances of sharing your website on various social media platforms by users increases. It comes under some of the freeways to rank your website on the search engines.
If you want to check your website’s mobile compatibility, you can run your site on Mobile-Friendly Test. It is a free tool provided by Google. This tool will also give you suggestions if your website is not considered to be mobile-friendly.
Whenever you see a negative change in the ranking of your website, perform a quick backlink profile audit for the website. You can also take help from various tools available in the market.
When one website is linked to another, a link is created which is called a backlink. Backlinks are considered an important part of the SEO process.
Backlinks show Google that the website is authentic and trusted by others. If you want to rank your website again, you have to maintain a backlink profile.
To create a good backlink profile you have to gain backlinks from the authentic sites, not from spammy ones. Getting links from spammy sites will lower your rank on search engines.
Use strong link building strategies to build a strong backlink profile.
10. Check Targeted Keywords
Check the keywords which you have targeted earlier, as they may have become out-dated now. Targeting the right keyword is very important if you want your website to be ranked on search engines. You have to always keep a track of keywords that you have targeted.
If your ranking is dropping, then you should consider checking your targeted keywords. After checking the keywords, keep the keywords that are realistic, and have good search volume. Right keywords should have a higher conversion rate.
Avoid keywords that are not realistic or have a low conversion rate. If you will not remove these kinds of keywords, you will only increase your work as these kinds of keywords are not going to support you in getting your website ranked.
Drop in the ranking of your website can be due to many reasons. But, you don’t have to worry about this, because it happens to everyone. If your website’s search ranking has also dropped, you have to stay consistent with your efforts.
Small optimizations on your site can help you in improve your Google ranking in major ways. The tips mentioned above will help you in gaining the ranks again.
I hope these tips will help you in reversing the trend of drop in search ranks for your online business in India.
Don’t forget to check out this article on ‘Ways to Monetize Your Blog in 2020‘.
Many people face this issue in their lifespan. Maybe you are doing the right practices but still, your rankings are dropping. There can be many reasons like –
1. Lost Links
2. Competition doing a better job
3. Copied Content
4. Page speed
5. Server Overload
6. Google algorithm changes
7. Broken redirects and many more
These are some possible reasons which can be behind the drop in search rankings. There are many more reasons other than this, but these are the most common reasons which lead to lower search rankings.
Firstly, Mobile-friendliness is considered as a ranking factor in Google. And the web is being used more on mobile devices which allows you to reach a wide audience.
Maybe the audience you want to target opens your website on a mobile phone. To provide them with a better user experience, you have to design a mobile-friendly website.
SEO is a gradual process, it takes some time to show results. We cannot say the exact time in which your website will rank on google, but approximately it takes three to six months for a website to rank on google. And it also depends on your competition and keyword popularity.