I know a lot of people already know how they can scale business online but this article is especially for those who want to know how they can grow business with digital marketing in India. Have you ever thought about this what if when you are sleeping, your business is at work and earning money for you?
When we think about this lifestyle, a more exciting life comes in front of us that is full of our dreams and achievements. Digital marketing makes that happen. Here is your ultimate guide with basic concepts about Digital marketing.
The number of internet users is growing with every new baby born over countries and online business is booming day by day. It is a fact that these days people like to purchase online instead of offline shopping. This is the power of doing business online.
Hence the marketing of an online business should be in the right place and to the right audience. You have to focus on those who like to spend their time on the internet. You can reach this ever-growing online audience and grow your online business with the help of Digital Marketing.
We will talk about Digital Marketing and its effective ways to attract and target digital audiences and convert them into paying customers. If you are already having lots of questions about digital marketing now, keep reading to learn how Digital Marketing is a powerful marketing technique to promote a business online in India.
What is Digital Marketing?
It is an art of advertising or promoting, to sell products and services through digital channels such as social media, mobile applications, search engines, content writing, Google Ads, websites and other platforms that connect online audiences.
In simple words- Digital Marketing is an all-in-one bundle of marketing efforts that uses electronic devices to promote business. It can be done both offline and online.
What are the Different Parts of Digital Marketing?
Here are 7 parts of Online Digital Marketing:-
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Content Writing
- Pay Per Click Advertising
- Affiliate Marketing
- Email Marketing
- Social Media Marketing (SMM)
Here are 4 parts of Offline Digital Marketing:-
- Enhanced Offline Marketing
- Radio Marketing
- Television Marketing
- Phone Marketing
At first, we will take a look at an overview of
7 Parts of Online Digital Marketing
1. Search Engine Optimization (SEO)
SEO Stands for search engine optimization. It is an art of ranking higher on search engines like Google or Bing without any help from paid advertisements. It is also known as an organic listing in the search engine.
Search Engine Optimization is a process of optimizing online content according to Google Algorithm (Google Algorithm is a set of Rules that is updated by Google which has to be followed by the website owners to promote their content online) so that search engine could show your content in the search result for searches of certain keywords.
Search Engines Optimization has three main techniques-
1. On-Page Optimization
On-Page SEO is the process of on-site optimization that consists of full site optimization like keyword research, content optimization, website speed optimization, sitemap, canonical URL and many more.
To get higher on search engine results, you should focus on on-site SEO optimization. In on-page SEO optimization, content and keyword research are important factors.
2. Off-Page Optimization
Off-Page optimization is a process to promote your website on the Internet. In other words, off-page is the process of getting back-links from high domain authority (DA) and page authority (PA) websites for your website.
Off-page SEO includes many techniques like Content promotion, Social Bookmarking, Commenting, Guest Posting, Article Submission, Question-Answering Platform and other techniques.
3. Technical SEO
Technical SEO focuses on the back end of your website such as image compression, website loading optimization, CSS file optimization, the fast loading speed of websites provides a higher ranking in search engine. From the user’s point of view, fast loading websites generally hit more traffic.
2. Search Engine Marketing (SEM)
Before trying to understand what is Search Engine Marketing, we all should know about what is Search Marketing? Search Marketing is the art of driving traffic and online audiences to a website from Search Engines like Google and Bing. The traffic can be driven using both, paid advertisements and unpaid (SEO) efforts.
SEM (Search Engine Marketing):- Search Engine Marketing is a way to earn traffic through paid advertisement Ads such as google ads. In simple words, Search Engine Marketing defines paid search activities, where we have to invest money to get online traffic for our service or products. It is the fastest way to grow a business with digital marketing.
3. Content Writing
Have you heard before that ‘content and only content is the king of online business’? The content you are providing for your audiences should be of high quality. Content writing plays a vital role in digital marketing.
It includes many strategies like blog posts writing, creating infographics, making video content, writing ebooks, and publishing white papers.
Here are 8 types of Digital Content for Online Business that would be helpful to create different types of content.
Content writing is an important factor in driving traffic for business websites. Content writing designates to creating and promoting content to get better results on the search engine, improving brand awareness, growing traffic and generating more leads.
Want to make you content a backlink magnet? Read this latest article about Skyscraper Technique to create content that attracts backlinks fast:
4. Pay Per Click Advertising (PPC)
PPC(Pay Per Click) is being rapidly accepted form of marketing to grow a business with digital marketing. Wherever you search the most competitive words on Google search engine like “E-commerce”, “Best Digital Marketing Course” then you see ads from many websites.
These advertisers are paying a fee to Google each time one of their ads is clicked by the audience. Pay Per Click or PPC Stands for Paid Marketing or it is a method of showing your website on Google by paying an amount of fee, every time your ad is clicked. Google Ads is the most common type of Pay Per Click advertising.
5. Affiliate Marketing
It’s a curious thing for beginners in Digital Marketing. Affiliate Marketing stands to receive a commission for promoting someone else’s products or services on your blog or website and also via social media accounts. Amazon network is a type of Affiliate Program. You can also promote someone else’s products by posting videos on YouTube.
6. Email Marketing
Email Marketing is a way of communicating with your audiences by sending various types of promotional content, PDFs, discounts, and events to subscribers via email.
These types of promotional content can help to drive traffic and generate sales leads to grow a business with digital marketing. In Email Marketing, you can send these types of contents:-
- Blog subscription newsletters
- Your recent articles PDFs
- New customer welcome emails
- Events and Holiday Promotion
7. Social Media Marketing (SMM)
Social Media Marketing is the use of social media platforms to promote products or services. It is a practice to promote your content and service using social media platforms to drive traffic, generate leads and increasing brand awareness. For selling on social media, These social media platforms are adorable:
If you are a newbie to using social platforms then it is the most effective way to connect social media platforms in one place.
Now I will discuss other
Offline Digital Marketing Channels
1. Enhanced Offline Marketing
This enhanced offline marketing is a method to enhance offline marketing offline with electronic devices. For example, If a restaurant is using iPads for customers to create their orders instead of saying it to a waiter, then it will be an amazing experience for your customers.
Hence your business is managed by electronic devices i.e. iPads. Now People have been using digital electronic media to enhance their business and make a better experience for users.
2. Radio Marketing
It’s a way of marketing to promote business in Ads format. Radio Marketing is an advertisement that you listen to in the middle of songs. The advertisers spend money on playing ads on different radio channels.
It can be either promotion for college admissions, real estate properties, new shop’s marketing and many more. Like Radio ads, ads on other music platforms like Saawan and Spotify are also becoming very popular.
3. Television Marketing
Every year most money is spent on television marketing. Advertisements are paid for by an organization to increase brand awareness.
Ads played on television are also called television commercials. YouTube ads are largely becoming popular among youngsters. An average person spends around 2-3 hours a day on YouTube.
4. Phone Marketing
Every year, most money is also being burned by businesses in phone marketing. Now, over 80 percent of the population own smartphones to access the internet. Phone marketing stands for advertising on smartphones.
It can be in the form of calling and texting. In phone marketing, special deals, coupons, and discount ads are effective ways for advertisers to attract new users.
How Does Digital Marketing Help to Grow a Business Online
Online audiences are increasing day-by-day worldwide. That’s why organizations seek digital marketing techniques to enhance marketing, leads and develop mutual relationships with target audiences.
Digital Marketing is designed to communicate with audiences worldwide. It gives a better opportunity for driving awareness towards your brand compared to traditional marketing.
In traditional marketing, you need lots of effort, money and valuable time as well. But, in Digital Marketing, you get profits in both offline and online marketing.
Digital Marketing is taking the place of the traditional marketing process to drive online consumers towards your business.
Let’s understand this with an example:
Think about the last purchase you made. I think at first you checked online for your purchase then you made it. Today, most buying decisions start online probably by reading available product reviews, other best offers on available solutions, customer’s ratings, and more options are there.
Your buying decision was based on the reviews or the suggestion of your relatives, friends, or someone you follow on Instagram.
In reality, an online presence for a business is really necessary. Whatever you sell, if you have an online presence then your followers can make an order online through a process and your business is saving the time of your audience. In such cases, digital channels connect audiences in multiple ways.
The most important thing that matters is how you solve the pains your audience is facing and how you keep an updated audience with your products and services. In Digital Marketing, social media marketing plays an important role in targeting a relevant audience with paid and unpaid promotions.
With social media platforms, you can engage them by sharing your content and promotional deals. Your audience could see your offers because Digital marketing is a very effective way to drive traffic for your business.
Search Engine Optimization, Email Marketing, Paid Campaigns, if you put all these efforts for your business then digital marketing works for you to attract people towards your services and products. It helps to grow a business with digital marketing.
The Benefits of Digital Marketing for Growing a Business Online
Having a strong digital presence online will help you in multiple ways. Let’s take a look below about what are the benefits of Digital Marketing:
- Creating Online Brand Awareness
It creates online brand awareness. It is also helpful in engaging with customers.
- Generate More Leads And Traffic
It helps you convert your followers in online paying customers and it also helps in generating more leads, traffic through paid and unpaid SEO efforts.
- Social Engagement
It will kick start the social engagement and social sharing online for online business.
- Get in Touch With Your Customers
You can collect your customer’s email id and share with them personalized deals, discount offers, contents and many more. Digital marketing is a good all-rounder technique to connect you and your customers in a chain.
How to Grow Business With Digital Marketing?
If you would like to kickstart your digital marketing, there is no better time than now. Digital marketing has become essential for any industry or any size of business be it a start-up, a small business, or a huge brand. To stay ahead in the game in this digital era, mastering and managing digital marketing strategies is vital.
1. Create an Online Presence
To grow a business with digital marketing, you should create an online presence for your business. Build a good looking website and join social media platforms like Facebook, Instagram, LinkedIn, and others. You should make awareness for your business online so that your audience and followers can connect with you easily.
2. Improve Your Site’s SEO
To improve your site’s SEO you have to put out content regularly on your site and update it on a regular basis. Use content schema for blogs and articles.
Do keyword research and use relevant keywords in your content all over the site. Carefully put your metadata. Use alt tags and link your site to high DA sites by creating backlinks.
3. Engage With Your Audience
Start interacting with your audience using different social media platforms. Create the kind of content that ignites reactions and interactions. Inspire people and educate them. Help them solve their life problems and earn their loyalty.
There is an amazing platform for user engagement called Quora, which you can utilize in you Digital Marketing efforts to speed up the results. In a Detailed article I’ve talked about how to use Quora for Marketing of Your Online Business. Check out the Link below:
4. Stay Updated
You need to be updated in the Digital marketing industry. And to stay updated, you can follow major digital marketing sites and Google’s new updates. Also, you can enhance your digital marketing skills through these popular blogs.
5. Keep Patience
In the digital marketing industry, patience is an important factor for your growth. Lots of people think that the digital marketing industry Is a process to make money fast but in fact, in the Digital Marketing business, you have to keep patience and spend your time and effort to learn new things.
- Digital marketing is a way to promote a business to a relevant audience using different digital mediums like TV, radio, internet, world wide web, or mobile application.
- There are two types of digital marketing based on types of digital mediums – 1. Online Digital Marketing and 2. Offline Digital Marketing
The parts of Online Digital Marketing are:
- SEO (Search Engine Optimization)
- SEM (Social Engine Marketing)
- SMM (Social Media Marketing)
- PPC (Pay Per Click)
- Email Marketing
- Content Marketing
- Affiliate Marketing
The parts of Offline Digital Marketing are:
- Enhanced Offline Marketing
- Radio Marketing
- Television Marketing
- Phone Marketing
- Digital marketing helps businesses to connect with the people who are spending their time on different digital mediums and promote services and products, which helps them grow their businesses.
- To grow business with digital marketing first build an online presence of your business with a website and social media platforms, improve your on-page and off-page SEO, connect and engage with your audience and convert these online visitors into paying customers.
Digital marketing is a way of promoting content and services through digital channels. Digital marketing includes paid and unpaid efforts such as SEO, Social media, mobile applications, email marketing.
There are top 7 types of Digital Marketing:- Search Engine Marketing( SEM) Search Engine Optimization(SE0) Social media optimization(SMO) Content Writing Affiliate Marketing Pay per Click Advertising Email Marketing Radio Marketing Television Marketing
1. Eagerness to Learn
2. Stay Updated
3. Create an Online Presence
4. Use your creativity
5. Learn and track audience